Offer advertising packages for merchants to market their individual businesses.
(We suggest having 3 choices - Small, Medium, and Large - for example,
50x, 100x, and 150x to use in December and January.)

    a) With the purchase of any of these special packages, merchants also receive sponsorship tie-ins (name mentions) to your collective SHM campaign.  (For instance, 25x, 50x, and 75x, depending on the size of ad package they purchase above.  Price these combined packages accordingly and spread the payments in thirds - 1/3 down, 1/3 billed in December, 1/3 billed in January.)

    b) Sponsor tie-in consists of :10-second tag running post-adjacent to SHM features, piggy-backed 3 sponsors to each :30-second adjacency. Produce as many adjacencies as needed to accommodate all participating businesses - the more, the better!

   c) SHM features run throughout the holiday shopping season with participating merchant tags, in addition to the merchants' own ads - a powerful combination to build business for your local advertisers and promote shopping locally...spearheaded by your station!