THE MESSAGE IS EVERYTHING!
radio commercial fails to resonate, motivate, or inspire the person on the other end,
why would you spend good money to put it on the air?
If your message is anemic, you're wasting your
First and foremost: get the
Everything else will follow....
great radio commercial will grab the listener's
capture the imagination, arouse the emotion, empower
the intellect, and compel to action.
We'd love to help you create
We'll help you talk to
(not at) your prospect.
With over 35 years' experience in developing
effective radio advertising,
can provide you with a solution, not just another script. We'll work with you to
develop your campaign strategy, refine your creative concept, and give legs
(or wings!) to your ideas.
Already have a
radio script that's close?
We can help you polish it to perfection! By the piece or by the project -
contact us for samples and a free estimate.
"If one were to study a product's real meaning and value
to people, and use advertising to resonate with the experiences a person has in relation
to a product, it would...create the most effective advertising."
- Tony Schwartz,
The Responsive Chord
"Get your positioning and your programs implemented properly,
and the numbers will come."
- Jack Trout,
The New Positioning
"I once asked Sir Hugh Rigby, Surgeon to King George V, 'What makes a great
surgeon? Sir Hugh replied, There isnt much to choose between surgeons in
manual dexterity. What distinguishes the great surgeon is that he knows more than
other surgeons. It is the same with advertising agents. The good ones know
- David Ogilvy, Confessions of an Advertising Man