Grace Broadcast Sales
225 SW Skyline Drive
Pullman, WA 99163
one
nation
under god
THE MESSAGE IS EVERYTHING!
If your
radio commercial fails to resonate, motivate, or inspire the person on the other end,
why would you spend good money to put it on the air?
If your message is
anemic, you're wasting your advertising dollars! First and foremost: get the MESSAGE
right! Everything else will follow.... A great radio commercial
will grab the listener's attention, capture the imagination, arouse the emotion,
empower the
intellect, and compel to action!
We'd love to help you create
engaging, customer-focused radio commercials!
We'll help you talk to
(not at) your prospect.
With over 30 years' experience in developing
effectiveradio advertising, GBS
can provide you with a solution, not just another script. We'll work with you to
develop your campaign strategy, refine your creative concept, and give legs
(or wings!) to your ideas.
Already have a
radio script that's close?
We can help you polish it to perfection! By the piece or by the project -
contact us for samples and a free estimate.
"If one were to study a product's real meaning and value
to people, and use advertising to resonate with the experiences a person has in relation
to a product, it would...create the most effective advertising." - Tony Schwartz,The Responsive Chord
"Get your positioning and your programs implemented properly,
and the numbers will come." - Jack Trout,
The New Positioning
"I once asked Sir Hugh Rigby, Surgeon to King George V, 'What makes a great
surgeon?’ Sir Hugh replied, ‘There isn’t much to choose between surgeons in
manual dexterity. What distinguishes the great surgeon is that he knows more than
other surgeons.’ It is the same with advertising agents. The good ones know
more." - David Ogilvy, Confessions of an Advertising Man
