Radio stations routinely paid thousands of dollars to Jim Williams to provide his in-house training for salespeople and sales managers. One of his clients speculated that during the height of his career, Jim Williams was responsible for at least 10% of all small market radio station billing in America. Even today, three decades later, his students are reaping rewards using the timeless principles and techniques he taught.
Technology changes, but the fundamentals of selling radio advertising are timeless. Thus, his teaching is as relevant today as it was in 1986, when these recordings were made.
Jim Williams’ classic sales training collection consisted of 16 cassette tapes, 12 for sales and 4 for sales management. We will be providing them here, in order, for streaming from your computer, tablet, or smartphone. Each side is approximately 30 minutes, two sides for each cassette; hence, Sides 1-2 comprise the first cassette. This material is provided with the blessing of Jim’s family, free of charge, as a way of honoring his legacy. Nothing has been added or taken away from the original recordings.