10 :30-second features
Licensed only for the year in which it is purchased.
This campaign is designed to encourage young people and their parents to become better informed and to take a more active role in putting an end to bullying.
It is designed to be aired at any time throughout the year. Many find it especially effective during the first months of school or during October, National Bullying Prevention Month.
“We had four sponsors for the Anti-bullying campaign: an attorney, a wood manufacturer/lumber company that doesn’t normally do business with us, a chiropractor, and a new bank that wanted to be associated with the community. We like to sell the GBS features to people who don’t normally advertise with us.”
Marion Garris, WORG, Orangeburg SC
“The anti-bullying campaign went great – we loved it! We sold sponsorship to different schools, to CASA [court-appointed special advocates for children], about 10 different sponsors in all. It doesn’t even take much inventory: we didn’t even add additional commercials; we sold the package with sponsor tags. We actually had clients thank us for doing this campaign. One of our clients that purchased the package said he was bullied as a child.”
Anna Riblet, WHPZ/WDOW, South Bend, IN