20 :30-second features
Licensed only for the year in which it is purchased.
National Agriculture Week is a time to recognize and celebrate the abundance provided by American agriculture.
Run this series during National Agriculture Week (March 20-26) or as often as you like throughout the month.
“We’ve been using the Salutes to American Agriculture for many years now, and it never fails to sell out. We air them on four stations, and consistently sell over 100 sponsors to it every year. It’s a very easy sell, and a good educational feature for agriculture.”
Curt Teigen, KZZY/KQZZ/KDLR/KDVL, Devils Lake, ND
“We got 14 sponsors on the National Agriculture Week campaign: 2 electric cooperatives, a John Deere dealership, 2 Ace Hardware stores, an insurance company, and several ag businesses – a farming family, a produce stand, a farm + restaurant, a work and western wear store, a state crop association. Most of these advertisers will end up sponsoring Farm Safety, too. In several cases, that’s the only advertising they do with us; they’re businesses that don’t do a lot of promoting anyway; they just want to align themselves with these campaigns.”
Rich Morgan, WRAR, Tappahannock, VA
Use these elements to sell sponsorships before you buy the series:
DOWNLOAD LINK: Demo for National Agriculture Week
Sell National Agriculture Week Salutes together with FFA Week for a two-month package.
Good prospects include:
- Feed & seed stores
- Chemical and fertilizer plants
- Implement dealers
- Car and truck dealers
- Banks & credit unions
- Insurance agencies
- Grocery stores and supermarkets